Elinor Goodwin

Elinor grew up in a family of Boston Sports fans.  Her father shared his love of sports with his four daughters (all were dancers, no athletes in the group!).  Having no athletes in the house never stopped him from attending the local high school sporting events (as well as many many dance recitals).  He was often found bringing oranges to the soccer teams, perched on the 50 yard line with the football families, or braving the ice rinks for some hockey.  It is no surprise that Elinor is an avid supporter of athletics from the youth level straight up to the professional level.  She appreciates the lessons taught through athletics – hard work, teamwork, leadership, competition, winning with grace and losing with dignity.  She will quickly become a loyal fan of your team!


Selling football gear at Wesleyan University

Elinor is very involved with youth initiatives in Northern Berkshire community. She serves on the boards of several non-profits.  For almost a decade she has been at the helm of the annual Williamstown Youth Center fundraiser – Snowfest. She served on the Williamstown Youth Center Board of Directors, during the campaign to build the new Youth Center.  She is a board member for the Williams College Sideline Quarterback Club and a member of the Williams College Hoop Group.  She coordinates the children’s activities on the Williamstown Chamber of Commerce Summer Sundays committee, and is the chair of the Mt. Greylock After Prom Committee.  She is a strong supporter of the youth and high school sports in the Williamstown area, and can often be found on the sidelines, in the stands or courtside of many sporting activities, (the apple doesn’t fall from the tree).   Whether it is designing cash calendars or raffle tickets, signage for concession stands, or photographing a game and creating senior gifts, she is always energized with projects that involve youth sports.  She also works with a number of teams of their team apparel.  Whether it is ordering items for players and coaches, or for the fans, or for fundraising, she can help you order quality products with stylish designs to show team pride!  It is not surprising to see her set up at sporting events with a variety of sweatshirts, tshirts, jackets, scarves, etc.  She is seen here at a Wesleyan University football game selling gear with Karen Whalen, wife of head coach Mike Whalen.  Is it any wonder how Gameday Sports Programs was born?  You can also check out our shop of Williams football gear.

Her background in design goes back to her college days.  She has been working with design, print and promotion for over thirty years in various capacities. Her early days in student affairs at Framingham State University saw her coordinating student activities and leadership development, organizing new student and parent orientation and running a small print shop.  She worked at Williams College upon her move to the Berkshires where she enjoyed coordinating special projects such as a jazz concert with the legendary Betty Carter, the recording of a multimedia cd in Thompson Chapel, as well as overseeing administrative aspects of the Williams-Oxford study abroad program. She coordinated and publicized numerous lectures with Williams faculty as well as celebrated visiting speakers and musicians.

At Storey Publishing, she was involved in the sales and marketing of 40 books a year. Storey’s extensive list of titles provides readers with the mentorship of experts through an array of how-to book that teach readers practical skills and inspiration on a range of do-it-yourself topics: gardening, cooking, knitting and other crafts, backyard building, animal care, farming, and home improvement. She collaborated with the sales team on sell sheets, marketing collateral, catalogs, displays, sales conference preparations, powerpoint presentations and trade show materials.

As the lead print project manager at Berkshire Direct, she managed the design of printed publications and marketing materials for a variety of clients in the education, financial, retail, restaurant, hotel, non-profit, medical, athletic organizations as well as dozens of local small businesses.  Elinor has designed and printed business cards, stationery, trifold brochures, posters, postcards, folders, fundraising materials, donor appeals, school handbooks, yearbooks, programs, and so much more.

Elinor enjoys collaborating with her clients and invests fully in their success.  Let her help you on your next project – you won’t regret it!